TUNI- Textiles, yoU aNd I, is an enterprise aiming to focus on bridging the gap between textile and interior design. Mrinmayee Dhobale, an alumnus of NIFT and London College of Fashion, began the conceptualization and planning of TUNI in early September of 2013. Finally, TUNI Interiors Pvt. Ltd. was born on 29th January 2014 and had its successful debut exhibit in March 2014. Nine months into business, here’s a peek into the journal of Mrinmayee….
I started out with what seems like a basic debate between campus placements and self-employment. Most young entrepreneurs (I would assume) have been through that dilemma. There was some scepticism, some support, lot of perspectives on the business model, advice from the well-wishers and the not so well-wishers. The most common advice I received was “work for 2 years and then start your business”. At first, I had no idea how that was relevant. My response to that was “Will 2 years of work experience guarantee success at my business?” Being stubborn as I am, I was looking for a yes or no kind of answer to that. In my opinion, today or 2 years from now, the risk was going to be the same. Learning on a jobwould definitely have its own advantages, but it just wasn’t me. I didn’t see myself investing 2 years in a job while I could invest it in TUNI. For me, it all came down to that and the debate finally ended. Half the battle was won when the result was in favour of “start your own venture”. So, a lot of scribbling pads, unsent emails, business proposal drafts and broken pen nibs later, TUNI was born. And here I am today writing for a blog titled ‘From the desk of a Businesswoman’!
It took only a few days to realise that it was just half the battle. There I was, rather proud of myself for taking the leap, when feasibility and logistics entered the scenario. I had things all planned out from the design to execution to when the first event would be; a rather elaborate party in my head. But then again, the plan in my head was far from reality. As my friend called it, “my bubble had burst”! I started planning this venture in September 2013 in Kolkata. Yes, ‘in Kolkata’ is an important part. Everyone who has been to the city at that time of the year knows the festivities that take on the city. It was not the best time to get work done or even started. And having just moved to the city didn’t help much either. The city looks beautiful that time of the year, and there’s most certainly an awesome vibe through the pujas. But the unstated fact is that work pretty much comes to a stand still. It’s like trying to find a cab in London on Christmas day (no exaggeration)! Except imagine a month long Christmas. There wasn’t much I could do than wait for people to resume work post pujas.
When people were finally back to work there it was, the switch from “good luck, beta” to “’I don’t know’ is not an answer”. This hit me when, while planning TUNI’s first exhibit cum sale, I told one of the organisers I didn’t know the answer to what he was asking (it was a basic VAT query). That was rather politely tailed by “Then whom can I ask ma’am?” followed by complete silence from my end of the phone call. That’s when I realised I had to learn and I had to learn fast. These many months into TUNI, the primary thing I’ve learnt is that from the tailor to the teller, no one will take ‘I don’t know’ as an answer! Having said that, as much as I have grown in these months, when it’s not the best day at work, crocodile tears are in order and I have no qualms in admitting it! Everyone on the receiving end of this is probably nodding right now.
It would be naïve to believe that the learning curve isn’t steep in a business. I could ramble on for pages about things I’ve learnt at TUNI, but the most important of all has been accepting accountability. I remember when the very first event went well; I was ecstatic! But when another didn’t, I realised I was quickly looking for things to blame (yes, not very professional, I know). I blamed the marketing strategy, the choice of venue, the day of the event, the collection, the choice of city and a lot of other such things, only to realise all those decisions had been mine. That’s when I realised I couldn’t just be popping champagne after successful events; I am equally responsible for the failures. There definitely is a huge difference between knowing it and realising it. Everything said and done, at the end of the day the pride in calling this venture MINE is what drives me. I wish I could share more, but there really is nothing more to why I wake up and look forward to work every single day!
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