Tomador de Riesgos – ‘Susanta Misra’

As we end 2014 and step into 2015, we also end this guest series called ‘Tomador de Riesgos’ which is Spanish for ‘risk taker’. So far we’re read about different perspectives from different entrepreneurs and most of the featured entrepreneurs are fairly young and new to the game. Today I present to you a completely different perspective on entrepreneurship. As a curator and knowledge seeker, I believe it’s important to view something as a whole- a 360 degree view. In this last post FDB is featuring an inspiring entrepreneur who has a very rich library of knowledge to share. He is also a very important person in my life. He’s my mentor, uncle, friend, sounding board, and teacher all rolled into one.

I hope that this guest series has been useful in some way to you guys. If you’d like to see more of these or similar series, comment below or drop me an email. Happy new year!

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Sunayana asked me if I would oblige to write about my journey as an entrepreneur. It was like asking a child, would you mind to have a chocolate or an ice cream ?  At the age of 45, I was a budding entrepreneur and at the age of 50, I am a budding author.  I am happy to write and I am happier to share my writing..

Incidentally, I just finished my first book ‘Ready  To Fly’. It is now available in the market. Will talk more about the book at a later point of time. You can also visit susanta.in to know more about it.
Ready To Flye

‘Ready to Fly’ written by Susanta Misra

Contrary to popular belief, entrepreneurs are very lonely people. Many of them are known for building great organizations and great teams. But they, themselves are very lonely. Dreaming is one of the few things that cannot be done in a team. Dreams are very personal and if you cannot dream, you may not have a great chance in enjoying your entrepreneurial journey. Not all dreamers are entrepreneurs but almost all entrepreneurs are dreamers.
So, what dream did I have or do I have?
Let me first tell you what dream I didn’t have.  I never had a dream of becoming a billionaire or being in the cover page of a popular magazine or having a business empire.  My dream actually started from a nightmare.! I had many sleepless nights wondering where were we going with our jobs and careers. The stress levels were mounting with the uncertainties in jobs, growing imbalances in work-life balance, deterioration in health and financial stability. There came my dream — a dream of a world where everyone enjoys the right to work based on his/her strength and interest. In my dream world, no job is good or bad, it can only be right or wrong for you based on your strength, interest and the context of your life at that point of time. It was an ‘aha’ moment when I coined the word NICEFIT to represent my dream.
That’s how it started. If you wish to be an entrepreneur, you need to have a dream. Again, there is no right or wrong dream — a dream that is very personal to you and you must be honest about it (at least with yourself).
As you must have heard, a journey of a thousand miles starts with a single step. I decided to step out of  a cushy, respectable  and high paying job in  Motorola to take that first step — perhaps the most important step I have taken. Before taking that step I had a 17 yrs long career in Motorola and I shall remain grateful to Motorola for all the learning I had while working in Motorola.
Steps 2-3-4  were easy but exciting nonetheless. We got registered as a private limited company, created a logo, got a website done. Thanks to some wisdom and experience (that comes with age), I didn’t spend any time creating business plans and business spread-sheets. Business spread-sheets are one of the most dangerous addictions an entrepreneur can have. A spread-sheet gives you unlimited freedom to project your revenue, expenses and profit. In my view, it is a total waste of time at the beginning.
To do business, you need to have just two things –a defined product/service and a specific target market. I had neither. It’s easier to follow a road than defining it. NICEFIT as a concept was very new (and even today it is new) and I was repeatedly asked — ‘what service do I provide — training or recruiting?’ The market gets used to existing products/services and often it is reluctant to accept a new one. You would need patience and faith to survive rejections of new ideas — not once but many times.
It was not even clear to me how we will make NICEFIT happen.  I thought, Training can help, Recruitment can also help but both are incomplete as a solution. So, the journey started in search of the solution and is still continuing.
If you are curious about entrepreneurship, please do remember that Entrepreneurship is not always about making money, it’s often about solving a problem or pursuing a dream.
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 Reach Susanta on:

linkedin/susantamisra

Twitter

/NICEFIT_Susanta

1400583286_facebook
 In case you’re new to this blog and are wondering what this series is about, make sure you read the introductory post and other posts written by MrinmayeeSarojini & the Postbox duo.
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